Wagly Case Study
Imagine you just brought your first dog home, and they eat your wireless headphone. What will you do next? You’ll turn to Wagly!
Wagly is a new mobile-first app experience that goes beyond what is best for everyone’s dog; Wagly was built with YOUR dog in mind. Wagly provides first-time dog owners a tool and resource that is tailored to their dog that educates, empowers, and guides conversations with dog care professionals to lead to a long and happy life. A highly customized, ever-growing, and personalized experience will ensure that Wagly remains competitive in the long run and will lead to long-term use.
I set out to lead the charge in a new evolution in dog ownership and care that encompasses best-in-class usability, aesthetics, and science-backed information across all corners of the app.
I led the project and worked on all aspects of the discovery, ideation, and design including its visual, branding/style guide, and UX. With the guidance of my mentor and fellow UX professionals, Wagly’s high-fidelity prototype is functional, outlining three red routes that a dog owner would take on their journey.