Bayer Heritage FCU

Every year, Bayer Heritage FCU has a limited-time Santa Helper Loan to help their members with Holiday expenses.

The campaign this year focused on the feeling of Christmas and doing good. I created 7 different campaign slogans that tied in the best nostalgic feelings of Christmas.

Also, when a member opens a loan, the credit union will make a donation to a chosen local charity in each state that Bayer has a branch. I research different Christmas charities to find organizations that fit the holiday message we were looking to share. I call it passing on the feel good Christmas feelings by doing good!