Sebasticook Valley FCU

Award-winning Onboarding Program—received a prestigious Gold MAC Award in the Image Enhancement/Public Relations category and a CUNA Diamond award in the Brand Awareness category in 2020.

Designed an onboarding campaign to reach new credit union members that reflected the region in which Sebasticook Valley FCU is located: an outdoor haven for nature enthusiasts that contains lakes, rivers, and ever-changing foliage. From this idea, “Experience Maine” was born. The campaign included postcards, emails that followed up 7 days after the postcards were sent to the members, and landing pages.

Since the start of the onboarding program, Sebasticook Valley FCU has been adopting the “Experience Maine” theme, look, and feel with its branded collateral such as drive up envelopes, postcard and email campaigns and more. Along with the branded materials, a full branding guide was created to help direct the credit union’s brand evolution.